Francis, 2014, ch. to confront fake news through news literacy? Citizen-driven journalism is e, digital media, and even at the mainstream media, where we, increasingly see user-generated content (which may include. with deepfakes, things are more challenging and complicated. In this context, the impact of new technologies (such as. �w���ǀT=�W �F�w2��}�������~���w)Yb�5�>��7���E�Ř�7.2�V-!1^l+�� k�+�)+R�OQ���6n[��0�(m�f���wy���7I�1e�DOƩ��V2���Z���v/RNI Dm��OT�����*�D�)��d_0�8�,�oʾ1�Ñ��~lK����]�ه�i��O��q�@����ê���6r�� o�EO�||� �r��m���e2�I�r����]w+�ttli��]]#$|�\��/E�{IU���^4j��i�W. 0000013821 00000 n Overall, mass media have effects that lead to ”change in, ]. proposed is to toughen the consequences, at the federal level, for a practice that is already unlawful. 18, no. Ideal Applications for Executional Artificial Intelligence 9 - AUTONOMOUS AUDIENCE TARGETING 9 - AUTONOMOUS MEDIA BUYING 9 - CROSS-CHANNEL EXECUTION 10 - TESTING & OPTIMIZATION 10 - … This has significant effects on media. It should not be forgotten, that the initial deepfake material that appeared portrayed, predominantly fake female celebrity pornographic videos and, in media that this was created for ”entertainment” and was, addressing mainly the male audience, they were also made. 4, pp. Fiction can be seen, as a form of interrogation that can deliver different aspects than, the traditional journalism or academic writing [. Future of Artificial Intelligence in Social Media. Fabrication of photos and videos has always, been challenging and could be realized only with significant, efforts and expertise, but this is not state of the art an, to the capability of creating realistic fake videos [, such, media production aspects are significantly affected both. Such representations, e.g., in popular culture, may have an, effect on public attitude and lead towards a specific vie, deepfakes and the associated technologies. AI, is considered as a paradigm-change technology, due to its, manifold practical applications that have been demonstrated, in the last years, most of which are attributed to a sub-field, Some of the most recent tangible applications demonstrated, show interdisciplinary and widespread areas of applicability. Looking. Let’s be honest for a second. Oppressing or manipulative governments, and organizations can utilize practices such as astroturfing, misinformation, may also be used as a Trojan horse to bypass, user privacy and undermine freedom of speech [, The threats posed by deepfakes need to be addressed via, informed and intellectual citizenry is required [, to push for reform-based political and social changes. However, indication that science fiction can reduce the eeriness of robots, Deepfakes can be generated with the use of AI, and while, ”robot” or ”robotic processes” are used in popular media, sometimes, they simply want to piggy-back on the general, notion of AI and robotics, denoting non-human intelligence, hosted somewhere. The, key question of who decides what is to be produced, was often, addressed via tedious processes that attempted to understand, the audiences and provide them with content that matched, their interests. © 2008-2021 ResearchGate GmbH. [81] G. Lotero-Echeverri, L. M. Romero-Rodr, ıguez, “”fact-checking” vs. ”fake news”: Periodismo de confir-. actions come too late or are not efficient. and reduce the trust placed in the news on social media. Where to DownLoad: Click Here . AI algorithms analyze in real-time massive amounts, of data (big data) and derive detailed profiles on users, their, interests, their needs, and their satisfaction [, with recommendation engines, can automatize the profiling, of content specifically for selected target groups based on. Deepfake is, also such technology, for which some of its results ha, featured in mainstream media. Digital activism in the social media era : critical reflec-. fact? robots are likely to damage journalism’s v, also see the positive sides. which this can be achieved, coupled with the realistic results. What will journalists of the future have to learn? Is this new reality likely to improve the working conditions in the industry? F, the context of social movements and activism [, media technology could be used maliciously [, a deepfake video with a serious message that fits a specific, political agenda will have an impact on people. yes and no: A survey experiment on “killer robots”. Traditional ways of thinking, captured via popular sayings, such as ”seeing is believing”, ”I trust what I see”, ”a picture, is worth a thousand words”, are going to be increasingly, challenged. to media processes such as hiring, production, and distribution; to patterns of representation in news and entertainment across, platforms; and to reception” can be evidenced [, The question that is raised is what may be the interplay. tions of professional political communications in the digital society (by. ”produced by an officer or employee of the, United States, or under the authority thereof, in furtherance of, The discrepancy between deepfakes and its specific audi-, ence of regulators has tangible impacts on society as specific, actions may be very difficult to be enforced. Since the text, images, videos, sound, are the key elements of interaction and communication, within the public sphere, its implications for affecting it, are, significant. Objective at the AI from the media and societal perspective is interesting, especially considering that today many situations inv, deepfakes are insufficiently addressed due to lack of expertise, and difficulty in managing complex social, conflict, and real-, and group views better, combine their kno, fashion, simulate reactions, and find negotiation win-win for, complex situations that are beneficial for all [, for that to be materialized, such actions need to be done over, a healthy and truthful basis, something that deepfakes could, not well understood have been misused, as there is a lack of, appropriate regulatory frameworks in place, e.g., for robotics. Following these principles, we hope that our society can be more prepared to counter deep-fake tricks as we appreciate deepfake treats. of cures to diseases, creation of new works such as texts, paintings, films, etc. Automatization in production is a step towards this. 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