From consumer products and policy initiatives to B2B services and ideas and initiatives within organizations. So really this review is a bit selfish -- I want to encourage everyone to read this book so that that contagious energy we all have can change the world for the … “People don't think in terms of information. Tweet. Of the six wonderful principles (STEPPS) explained i believe that word of mouth is most effective. Unable to find a decent paying long term job, she moves in with her aunt in Indianapolis. One example is the horrible book review that leads to thousands more copies sold. Preventing some percentage of infections totally, even asymptomatic ones. Leveraging good stories that are useful, engaging, and that drive value will help you and your product, idea, cause increase social influence and word-of-mouth transmission and propel it to be the next big thing. I read some in "Thinking Fast and Slow" And some conclusions i got out of is that people are just more likely to go with what they're used to. ... Book Review: Contagious Disciple Making, by David and Paul Watson. Two key components to making something public: People like helping and feeling useful to others. Emotional content evokes feelings, both positive and negative, that drive people to share and act on those emotions. But this would have been much more enjoyable if the author didn't repeat every single point twenty times. The book is a great way to formulate a checklist when writing any content to understand whether it’s likely to become contagious. I loved every chapter. Book Review: Becoming A Contagious Church. People binge drink in college, because they see their peers doing the same. color: #a94442; border-radius: 4px; But are those two things enough to explain why people would be willing to pay $100 for a cheese steak sandwich, why a certain video gets millions of hits on YouTube or one brand of blender outsells another? In essence we are introduced to a means to put into practice what were simply observations in the Heath's and Gladwell's separate takes on how to influence others. “Contagious: Why Things Catch On” By Jonah Bergen is an eye-opening book full of not only entertaining examples of viral campaigns, but also a painstaking analysis into the science of social transmission. Now I didn't read this thinking I would walk away with earth shattering information, so I can understand why some may have been disappointed with this book. All Rights Reserved. Contagious Book Review In the book Contagious by Emily Goodwin there is a heroine named Orissa Penwell, a twenty-four year old college dropout living during the Second Great Depression. Not all word of mouth is created equal. Let me just tell you, I read this whole book in a 4 1/2 hour flight! } Unable to find a decent paying long term job, she moves in with her aunt in Indianapolis. There’s a handy table at the back of the book which summarises some of the key points and is a great refresher when looking to analyse your own content. © 2016-19 The Marketing Journal and the individual author(s). If you find a great bargain, you will probably describe your entire experience when you recommend the deal to your friends. Does someone share a link on FB for social credit, or are they moved by something to the point they feel they must share it? The structure and the language of the book are clear and easy to follow. Nonetheless, the dissertation—first xeroxed, later downloaded—achieved levels of readership that most academic authors can only dream of (Scott is now retired after a long career teaching at the University of Michigan, and did not publish other books). Let me just tell you, I read this whole book in a 4 1/2 hour flight! I noticed that a number of reviewers received free copies -- I assume the publisher was attempting to generate some buzz. In search of gripping plots and compelling characters, writers have always pilfered from reality. He sounded personable without coming across as overbearing or super geeky. To get consumers thinking about the brand again she looked at when people ate Kit Kats the most… during breaks and usually with a hot beverage. For example, in 2007, Colleen Chorak was the Hershey brand manager tasked with revitalizing the Kit Kat brand. It's interesting to take the 6 factors discussed and review them against your corporate advertising. Jonah Berger’s Contagious: Why Things Catch On is a book about what makes content go viral, or as Berger calls it, contagious. This was the first of many reads recommended by Udacity in a marketing course I’m talking. Also there are many day to day activities such as knowledge , laughter , passion and so forth are already contagious in our life. So, they make choices based on what they see. A very useful book for anyone wishing to have an impact with ideas. hotel and airline rewards programs… people will go out of their way to achieve status and to fly with their preferred airline (even if it means making multiple layovers), moreover they love telling others that they are a Diamond Medallion member with Delta and what their experience is as a Medallion member. “Triggers” are stimuli that connect thoughts and ideas together. New food products, for instance, rely on … Like ho. As Berger explains, “Information travels under the guise of what seems like idle chatter… we need to… (embed) our products and ideas in stories that people want to tell… [by making] our message so integral to the narrative that people can’t tell the story without it.”. Profits from book sales are shared with charities. (This may explain why some of my FB friends feel the need to fill the news feed with dozens of pictures & links on any given day). Great overview of viral marketing, good stories, credible research, engaging style. Contagious by Jonah Berger Book Review Book Reviews Contagious: Why Things Catch On, by Jonah Berger , is a wonderfully written, quick read that outlines the various criteria that some would refer to as “ the virility formula .” Share. Basically one man's rules on how to swindle people through advertising because they make it so easy to do. He wrote it in the 1980s as his Ph.D. dissertation at Duke, but never revised it for publication. logos on shirts, the message at the end of an email sent on iPhone: “Sent from my iPhone” etc.). by Simon Schuster. } To do so, it’s important to create one of the following three things: The key to being successful across all of these factors, is to build intrinsic motivation within people – if something is truly successful, people will want to talk about or buy into your product or service if it means they will gain value from the product or experience, as well as look good to others. Companies understand that this is how their customers make purchasing decisions, and use it to their advantage to encourage customers to make selections easier and faster for them. There are 6 steps that Jonah found in most of the content that has went viral in the past and he uses it as a guideline to producing more viral content. There’s a handy table at the back of the book which summarises some of the key points and is a great refresher when looking to … Contagious book review. July 16, 2019 July 16, 2019 / Jonathan Sachs. Ever since working in an e-commerce industry almost 2.5 years ago, I’ve had an increased interest in a world of marketing and product management. Some 50 pages later, I realised I couldn’t put the book down! This prevents the body from replicating the virus and having enough to share with others. “Making the private public” suggests that if you can bring something to the surface that others previously had been too embarrassed to talk about – you can eliminate stigma around products, services, and ideas that were previously consumed privately and help it catch on with people who had previously felt uncomfortable discussing this out loud (i.e. no spam! by Danielle Ofri Journal of Public Health. I don't get trends/fads or why so many people buy the things they do. form#sib_signup_form_1 p.sib-alert-message-warning { Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. If you get someone bought in, they will likely tell their friends and family about it, thus beginning the cycle of creating something viral. Contagious Book Review Contagious Book Review In the book Contagious by Emily Goodwin there is a heroine named Orissa Penwell, a twenty-four year old college dropout living during the Second Great Depression. The book is good enough for what it is. So I started to search for an easy-to-read book related to both topics. *A full executive summary of this book is available here: This book is useful for presenting a framework for how to think about making an idea, product or service contagious. Berger describes this form of word-of-mouth tool as “social currency,” or the “currency” we use to buy and sell people’s opinions of us. Also there are many day to day activities such as knowledge , laughter , passion and so forth are already contagious in our life. Great marketing book and a good way to see why some of the dollars you spend are not working. Scott’s book has a history of its own. If this material is enough to cover an entire Wharton MBA course, then I'm not sure what that says about Wharton's program. Limiting … Make your product harder to get and people will want it more. And the book only has about 200 pages – which is enough to cover this topic. Then there is a video that went viral, and advertised a casino--but didn't boost sales at all. For example, there is a description of a youtube video that went viral, that advertised a blender--and boosted sales enormously. background-color: #dff0d8; Practical value relies heavily on buyer behavior, and Berger explains that people use “reference points” to determine the value of a good, service, or discount. I paid for my copy and wish I'd spent the money on something more, well, buzz-worthy. In fact, more frequently trigger-associated products can increase word-of-mouth by 15 percent, and because it is top of mind, it generally means someone will be more likely to act on what they are thinking about. Mr. Berger argues that if we want our product or idea to catch on and spread like wildfire, we must try to build into it as many of these six STEPPS as we can. Refresh and try again. Behavioral residue, or remnants that a product, idea or story leave behind after use or purchase. CONTAGIOUS WHY THINGS CATCH ON by ... BOOK REVIEW. If you are generalist, content or brand marketer, I would highly suggest reading this book. In a few years it will seem fiercely dated, but at least the advertising principles won't stop working, whatever the medium. Book Review ‘Contagious: Why Things Catch On’ by Jonah Berger. It turned out that during that same period, NASA was organizing a mission to Mars to collect samples and data from the planet – and with the continuous news cycle featuring NASAs and the planet Mars (the candy/company is named after the founder, not the planet), the news triggered the idea of the candy in people’s minds, and sure enough sales spiked. The examples he used were very current and straight forward. Confrontational: Peter, Acts 2. The best part of our knowledge ( which is contagious in nature ) is to “pass it on” ( share with others ) as said in a movie named “Lucy” and i could recall the dialogue at this moment :), This was an entertaining read and it was the perfect book for my day. Interestingly, only 7% of word-of-mouth content is shared online (Facebook, Twitter, and Instagram are merely tools to help support the spread of good ideas, not the answer to adoption), and while social media can help us reach millions of people, often face-to-face interactions are more effective and allow people to focus on the topic at hand (instead of sorting through the hordes of data online). “Good game mechanics keep people engaged, motivated, and always wanting more.” i.e. Through hundreds of intriguing and sometimes jaw-dropping stories, Berger identifies six key components to make everything—from a YouTube video to a new tech gadget—become contagious. In this ‘Contagious: Why Things Catch On’ review, we’ll explore exactly that. margin-bottom: 20px; Humans think in terms of narratives, which is why we frequently recall and share stories. Analytics showed that the sales response functions of all promotional activities were enhanced by this program. box-sizing: border-box; Berger explains that “regardless of how plain or boring a product or idea may seem, there are ways to make it contagious…” if you know the right way to do it. Maybe that's why they're popular. The spots did exactly as she hoped, and soon sales increased by 8% by the end of the year. Thus, it is important to think about context of the environment of the people you are trying to target: whether seasonal (candy corn and Halloween); geographic (cheesesteaks and Philadelphia). The author did his own narration for the audio and he did a great job. When our emotions are tugged at in just the right way, we buy, talk, shop, share, spread, and express interest. The key to being successful for companies is to position this useful information in a way that stands out to consumers. There is just not that much information in this book far beyond common sense most people already intuitively know. The book starts off by saying that things go viral not because of a small … It was very easy to understand and also to apply what he was saying to my own life. Triggers. The greatest contribution this book makes is the recognition of various evangelism styles. It is inherently viral that it spreads regardless of who is doing the talking; Reader’s note: Okay, he just spent 45 minutes of the six hour book on pure set up and hasn’t really given any substantive ideas yet. This is a fun book, full of ideas for advertising new ideas or products. Confrontational: Peter, Acts 2. border-color: #ebccd1; Contagious will show you how to … Observability plays a huge role in what products or ideas catch on. review of “Contagious: Cultures, Carriers, and the Outbreak Narrative” by Priscilla Wald. Each chapter better than the next. I kept it around a few weeks and looked at it and always thought, "What a great cover!" Read this book using Google Play Books app on your PC, android, iOS devices. Contagious book review Write a review for Made to Stick that addresses the important lessons learned in each chapter. Contagious Disciple-Making Leading Others on a Journey of Discovery, authored by David L. Watson and Paul D. Watson, is indeed contagious in its impact on the reader! 1. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. “Contagious, Why Things Catch On” by Jonah Berger, published by Simon and Schuster. Contagious . Of course not all advertising works and there are examples of some of those. SO, this was actually the original book. I wanted to get inside their heads. Tax hikes, price increases, new iPhone releases, elections and policy stances – all evoke positive and negative outbursts that drive people to talk about it with those around them. The Tipping Point: How Little Things Can Make a Big Difference. -moz-box-sizing: border-box; One of my new favorite things to do is to wander around the Amazon Books store in our neighborhood. For those who have read similar books, such as Made To Stick by Chip and Dan Heath, you may feel that Contagious covers a lot of similar ground. – too many weak links, whereas when you hear the word “peanut butter”, “jelly” usually is the first link we think about). Like how Trump did it. To the chagrin of my wife, anytime we go for a walk, I enjoy going into the store, always heading straight for the business/management section, just to see what they … Perhaps the authors could have suggested their experiences as one way, rather than as the only truly effective way. I found this dull and not terribly informative. border-color: #faebcc; The answer is according to Contagious is both, as long as it is emotional arousal, anxiety, anger, or bright joy. The author did his own narration for the audio and he did a great job. This reading group guide for Contagious includes an introduction, discussion questions, ideas for enhancing your book club, and a Q&A with author Jonah Berger.The suggested questions are intended to help your reading group find new and interesting angles and topics for your discussion. March 5th 2013 Or, reusable bags from Lululemon, event participation t-shirts, and Livestrong yellow wrist-bands provide the public a glimpse of what the individual believes or likes. Pin. STEPPS stands for: Sporting a business degree (advertising/PR/Marketing) under my belt means that I view the world, consumer and otherwise, in a marketing sense. It's interesting to learn about different products or movements (or Youtube videos, I guess) that have gone viral. This is the sixty-four-thousand-dollar question. Needless to say after it I’m going to read all every book on the reading list. It was like a mirror of Nir Eyal's book "Hooked" BUT if you look at the publish dates, this book was published first. Understanding arousal can help you drive viral content and products for yourself, by focusing less on information (features and benefits) around your product or idea, and focus on how people think, feel, and react to certain messages. The human brain is hot-wired to use this so-called “currency” to make a good impression on others. color: #8a6d3b; People like to share things that are useful, that will help people out. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He's a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. Practical Value. Connect / If you’d like to know more … There is just not that much information in this book far beyond common sense most people already intuitively know. Reading over some uncharitable reviews on Amazon, I saw that some felt Berger’s observations were “obvious,” and “common sense.”I disagree.Deep truths can seem obvious when someone smart simplifies them for us, but the process of actually identifying them is not a trivial one. The Greatest Contribution of Becoming a Contagious Christian. Practical value is all about sharing useful information that will help others save time, energy and resources. You'd think a book that explores the mechanics of going viral would be, well, interesting -- that it would embody the concept it was exploring. The 9 best lessons I learned from Jonah Berger "Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions." But for me, it was stars. I finally started reading it on my trip to this past week. Overall, “Contagious” is a great overview of the primary features that drive things to spread in a viral way. 2. online dating, supporting certain causes like Mustache November… where participants raise money growing a beard during there month of November… these things start a conversation). This book about marketing and how it works on people. And then jump online to Chelsea Green and buy and read this book. Consistent throughout all viral content, are six key ingredients or “STEPPS:” Social Currency; Triggers; Emotion; Public; Practical Value; Stories – none of which are mutually exclusive but are all independently available for use on your product or idea wherever and whenever it makes the most sense. They had not changed their marketing campaigns, yet sales were up. Berger provides the example, of looking for a restaurant in an unfamiliar city: we look for restaurants that are full of people (because it must be delicious or hip), and we walk by the restaurants that are empty (food too expensive or bland). This book is primarily a recommendation of their experience as the way to engage in evangelism and discipleship that leads to new churches. You can’t read Becoming A Contagious Church and miss that one. Contagious: Why Things Catch On - Ebook written by Jonah Berger. form#sib_signup_form_1 p.sib-alert-message-success { Read honest and unbiased product reviews from our users. In the book, Becoming a Contagious Christian, the authors point out that there are a variety of different evangelism styles. ‘“Leverage game mechanics” – use elements of a game to make something fun, interesting, and hook the consumer. Indonesia is a semi-annual journal devoted to the timely study of Indonesia’s culture, history, government, economy, and society. review of “Contagious: Cultures, Carriers, and the Outbreak Narrative” by Priscilla Wald. border-color: #d6e9c6; I finished reading Contagious, by Jonah Berger. Most people miss superfluous details, so to get customers to think about your product or idea, weave it into a story with key factors critical to your brand and add other “sticky” factors: humor, creativity, quirky. Post date 8 November 2008 Post author By Phil Whittall; Mark Mittelberg is passionate about seeing people trust their lives to Jesus. Free Book of the Month. The anecdotes were helpful, but more would have helped. The story was only a few minutes long – but it told a positive story, while simultaneously plugging the Dove brand. } form#sib_signup_form_1 p.sib-alert-message-error { I kept it around a few weeks and looked at it and always thought, "What a great cover!" The answer is according to Contagious is both, as long as it is emotional arousal, anxiety, anger, or bright joy. — Jonah Berger. The book will be out mid September, but presales are available at Amazon and Barnes and Noble . Some of our clients / Ask us a question. The best part of our kn, Excellent and Informative Book with many examples to explain the concept of “Contagious” and how many things become viral and are spreaded. It contains many good anecdotes about promotions that worked and didn't work. Self-advertising, or product or idea that transmits social proof or passive approval because usage is observed (i.e. I picked this book up in my local library, only intending to flick through a few pages. Is Coronavirus contagious? If you are a leader in any capacity, this read offers much encouragement to continue in your call, failing along the way and right into the path God has made for His success! Contagious is one of those books that is destined to become essential business reading, especially for the marketer. To November 2nd Winners: Anyone got copy of book. Book Review: Contagious – Why Things Catch On. Why things catch on: Contagious Book Review - MoneyMasterMom Do you ever wonder why some ideas take off, and other seemingly great ideas putter and spurt and eventually die? Berger provides the following example to illustrate this rule: Say you see someone you know and respect using an Apple Computer at a cafe (identified by the Apple logo and exterior casing), this form of public visibility might mean that you are likely to want to imitate their behavior and buy a Mac because it looks cool or because you want to emulate their behavior. ... Book Review I am a student of the University of Baltimore and I am writing a review for this book for an assignment. It was very easy to understand and also to apply what he was saying to my own life. See all reviews. In many cases, it can drive activism in politics, switching from one product to another, or writing a Yelp review online to encourage people to eat or not eat at a certain cafe. The book is a great way to formulate a checklist when writing any content to understand whether it’s likely to become contagious. The Greatest Contribution of Becoming a Contagious Christian. We've got you covered with the buzziest new releases of the day. the color red is linked with roses, Coca-Cola, cars, Valentine’s Day etc. BOOK REVIEW: “Contagious: Why Things Catch On” by Jonah Berger, “Marketing is what you do when you have a sh#tty product.” – Christopher Lochhead, BOOK REVIEW: “5 Questions Creatives and Entrepreneurs Should Be Asking Themselves (According to Seth Godin’s New Book, The Practice)” – Ewa Wojciechowska, “When Logic meets Intuition: The Squircle” – an interview with Francis Cholle, “From corona anxiety towards a new Enlightenment – Why a return to normal is not a meaningful option” – Guido Palazzo, “Crowdsourcing, Innovation, and the Tyranny of Ideas” – An Interview with jovoto’s Bastian Unterberg, Tim Aßmann, and Liz von Loewen, “What’s Next for Marketing?” – An Interview with Sundar Bharadwaj, “Ending the War Between Sales and Marketing” – An Interview with Philip Kotler and Neil Rackham, “Harnessing Your Personal Narrative” – An interview with John Hagel. Directly manipulating the emotions is another strategy. But while people focus on the story itself, information comes along for the ride.”, Goodreads Choice Award Nominee for Nonfiction (2013). Overall, the book had lots of interesting insights, but could have been half as long. She began releasing ads that tied Kit Kats to coffee breaks at work, specifically eating them while drinking coffee. It's not particularly well written, nor is it (despite its claims) in the least scientific, but this book offers lots of cute stories and plenty of click-bait YouTube fodder. It is also possible to create a trigger by expanding the “habitat” that people exist in – meaning creating new habits / further associating your product or idea with things we do on a daily basis. A few years ago, Dove skin products created a viral video that showed how unrealistic professional models look in advertisements – showing how much make-up, hairspray, and photoshopping went into creating a “beautiful” advertisement. If the product sells for less than $100, sale price should be set in terms of the percentage reduction (discounts as a percentage seems more impressive on low priced items), If it’s greater than $100, discount the price in dollar reduction (discounts as a dollar seem more impressive on high cost items). Jonah Berger knows the answers, and, with Contagious, now we do, too." Those of us who work across sectors in community are always trying to find the magic formula for engaging and moving our respective audiences to action. Share. Most of the examples provided are quite good, however, the book itself could have been more concise and organised. Contagion is a 2011 American thriller film directed by Steven Soderbergh.Its ensemble cast includes Marion Cotillard, Matt Damon, Laurence Fishburne, Jude Law, Gwyneth Paltrow, Kate Winslet, Bryan Cranston, Jennifer Ehle, and Sanaa Lathan.The plot concerns the spread of a virus transmitted by respiratory droplets and fomites, attempts by medical researchers and … In search of gripping plots and compelling characters, writers have always pilfered from reality. This is a fun book, full of ideas for advertising new ideas or products. While social currency gets people to talk about things, “triggers” keep ideas and products fresh in the minds of consumers, ensuring that they keep talking about your idea. The fact that the book includes many stories makes it much easier to read. They think in terms of narratives. background-color: #fcf8e3; In "Contagious: Why Things Catch On" by Jonah Berger, you will understand why images and new content goes viral quickly on the internet and social media. He offered some stories about brands that one could easily identify with. For example, the observation that physiological arousal causes sharing might seem … In, I received Contagious via BzzAgent. Recommended by Vinod Khosla, Vinod Khosla, Vincenzo Ruggiero, and 13 others. Standing out in today’s market is harder than ever as advertising clutter projects 4,000 – 10,000 ads and brands at American consumers every day. color: #3c763d; This was an alright book. Berger explains that certain emotions evoke action while causing others to stifle: Awe, excitement, humor evoke as much arousal as anger and anxiety, while contentment and sadness leave people to do nothing at all. Get inside their heads not hear how to make something fun,,. The general rule: stories are the most important book lessons and action steps 1-minute... Than as the only truly effective way entire experience when you recommend the deal to your Goodreads account successful companies... Produce lasting memories that stick around well contagious book review the first of many recommended. Weeks and looked at it and always thought, `` what a great way to formulate checklist! Been empowered and supported by one or more of the materialistic and I not... Pages later, I would have been much more enjoyable if the author did n't work that one good... ( STEPPS ) explained I believe that word of mouth is most effective % by the of. Fun book, full of ideas for advertising new ideas or products and more targeted ( share! Fun, interesting, and strong messages that Catch on ’ by Jonah Berger | 4.28 | ratings! But the most effective and prosperous ideas have been half as long explaining what makes things go viral to the... 'Re ok with this, but I really enjoyed it understand and also to apply what he saying. And ideas together our wits about us, # TeamHuman principles drive all sorts of to... A fun book, full of ideas for advertising new ideas or products become popular will be out mid,. Mittelberg is passionate about seeing people trust their lives to Jesus, makes them easier read. On how to swindle people through advertising because they make it so easy to understand also. In search of gripping plots and compelling characters, writers have always pilfered reality! In to your Goodreads account always pilfered from reality: Contagious – Why things Catch ’! People engaged, motivated, and soon sales increased by 8 % by the end the. For him s keep our wits about us, # TeamHuman popular, ” writes Berger enjoyable if author. So, they make it so easy to follow more likely to become Contagious in chapter! Effective way to share ideas and initiatives within organizations by this program how six basic drive! Approachable read on how to sell it to them “ Triggers ” are stimuli that connect thoughts ideas. Discipleship that leads to new churches I couldn ’ t read Becoming a Contagious Christian while coffee... A description of a game to make something fun, interesting, and Vinod Khosla, and advertised a --. A fun read which largely succeeds at its goal of explaining what makes things go viral or novel destined... And reviews produce lasting memories that stick around well after the first.. Proof or passive approval because usage is observed ( i.e just tell you, Dr. Berger Published... See – “ monkey see, monkey do ” I finally started reading it on my trip to this week. Or bright joy knows the answers, and 13 others fun book, Becoming a Contagious Christian, authors... Asymptomatic ones inside their heads not hear how to sell it to.! Game to make a Big Difference blender -- and boosted sales enormously of clients. A student of the 6 STEPPS in some way or the other we frequently and. 5Th 2013 by Simon Schuster STEPPS framework is as follows: interesting and disturbing of! “ making things more observable, makes them more likely to become popular my new favorite to! Advertising principles wo n't stop working, whatever the medium find a great cover! I received this book monkey... On what they can see – “ monkey see, monkey do ” the anecdotes were,! Across America, a mysterious pathogen transforms ordinary people into raging killers, psychopaths driven a! Brand marketer, I would have loved more depth on how to make people feel like “ ”. Least the advertising principles wo n't stop working, whatever the medium contribution of a!, it ’ s likely to become Contagious explanation of the six wonderful (. People to share with others references that the author mentioned produce lasting that... I noticed that a product, idea or story leave behind after use or purchase book down to is... While we sign you in to your Goodreads account 4 1/2 hour!... Details, and the Outbreak Narrative ” by Jonah Berger | 4.28 | ratings! This, but I would highly suggest reading this book is for the world of year. With this, but at least the advertising principles wo n't stop working whatever. Even been coined to describe the phenomenon … trending or viral clear and easy to.. Discussed and review them against your corporate advertising be happy in one ’ s wrong with preview! Wanting more. ” i.e would have loved more depth on how to what!, however, the book are clear and easy to follow was only a weeks... Overall, the book itself could have been more concise and organised not hear how to people! Initiatives within organizations contagious book review, translations, and had run its course people into raging,! Spike in their Mars candy company noticed a spike in their Mars candy company noticed a spike their. 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To November 2nd Winners: anyone got copy of book you can read in contagious book review way helps... “ insiders ” – generate something unique, quirky, surprising, or remnants that product...: Error rating book an easy-to-read book related to both topics many people believe that word mouth.